Shell Oil’s Social Media Nightmare Continues, Thanks To Skilled Pranksters Behind @ShellisPrepared
Two months ago, an “Arctic Ready” website appeared online. Festooned with Shell Oil’s logo, it purported to be a site dedicated to educating the public about Shell’s drilling for oil up North. It even included an interactive “ social media” component — an “ad generator” allowing visitors to caption photos supposedly provided by Shell. It looked a lot like Shell’s own Arctic-focused section of its site. But it is and was a fake, created by anti-Shell groups. And despite the fact that it has been reported as fake repeatedly, visitors continue to be duped by it and so it continues to generate controversy for Shell.
I thought something seemed fishy when I couldn’t find the section on shell.com where the “ads” were supposedly being made (the post I originally saw didn’t link to the Arctic Ready site; it just said the pics were from a Shell site).
I still got a kick out of the images, though.